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Actually, it takes a lot of effort to create a completely user-friendly, intuitive & efficient web interface…
There’s absolutely a terrific amount of unorthodox UI options which could be found today. Especially with tens of thousands of SAAS sites and tens of thousands of interactively created sites, e-stores online… We’ve researched just a few of these and here is what we discovered about top 5 UIs. All of which were employed by the big players.
We tried to analyze as many instances as possible and we found a proof of a blueprint. A proof that a majority of significant web players isn’t afraid to approach UI design with unorthodox, engaging and fun options. So the record begins with a terrific Interaction on MailChimp’s web site. The way that they make sending a very first email marketing campaign a enjoyable and engaging experience (because it is really) — is remarkable. Excellent way of playing it cool with your audience.
Web ports of all types came a very long way since their very first years in the 1990s. In Reality, the difference in 2010 & 2017 UI/UX is just as extreme… Brian Williamson
The following example of taking an ordinary User Interface detail and turning it into a marvelous experience for a site visitor! This one has been found within a UI of this Slack messenger service. It is available both as a web version and a separate, cross-OS program. The great touch is that when you enter a HEX color code there (e.g. #ff3333) — that the messenger will show it for you immediately in another little box.
This is a small detail, still feels like an extra mile which the support is ready to go to create life easier for its users. Did you know that Google Maps have a little easter egg UX characteristic about the shadows? If you’re looking at any building or a milestone on Google Maps — that the ceremony will exhibit shadow it casts. In real time! All accordingly to some time of daily.
Students are going to be your customers of the future and it is important for brands to market to them. If you can convert a student to your brand, you are going to have a customer potentially for life and the student who doesn’t have much money now is going to have money once they graduate and get a job. It is important to get students to start thinking about your brand by introducing it to them early.
Marketing directly on university campuses by using student brand ambassadors is a great way to connect your brand with the student population. Setting up tables and booths when the students go back to school is a great way to attract students and you can also do giveaways and offer incentives to students to learn more about your brand.
Brands can align themselves with important moments in a student’s life like getting a job, moving into an apartment or graduating. A credit card brand might want to focus on a student’s first paycheck and a detergent company can align themselves with students having to do the laundry for the first time. If a brand can connect with a meaningful moment for a student the brand can retain that student long term.
Brands also need to connect with students through social media because most students spend a lot of time on social media and they get a lot of their information through social media. Magazine, radio and TV ads are not the way to market to students. You need to get them through social media if you want to be able to successfully convert students to your brand. They don’t consume media the same way that other generations have done, so mobile advertising and social media are going to be the best way to reach these students.
Students don’t pay as much attention to traditional advertising, but they do pay attention to online ads so you want to use some of your advertising budgets to focus on online advertising as well. Many students like to use streaming services, so you are going to want to focus some of your attention on advertising on streaming services as well.
Many students watch movies and TV on their computers and mobile devices so you need to advertise on these platforms as well. When you are advertising to college students ideas, you have to think outside of the box and identify the issues that are important to students. Getting a student to identify with your brand early on is going to help you build long relationships that can last a lifetime.
Businesses need to use a variety of techniques to reach out to students and they have to use a variety of mediums to get the word out about their brands. Students respond better to social media and online ads, so make sure you focus your efforts on this type of advertising if you want to get the most out of your advertising dollars.
Proceed beyond the LinkedIn bio and have to know One of Us.
Name: Kyle Meyer
**Job Title: **Senior Designer
What do you tell people you perform?
This is a battle for me. Graphic Designer has always sounded PG to mepersonally, therefore I started saying Designer. I’d then buy, “Interior Designer?” I should say a Web Designer, sort of, sometimes. “Oh, so just like a Developer?”
Maybe I should start saying I flip pizzas.
How long are you with ODC?
I have already been since mid November ’14– smartly timed to get a series of holiday weekends.
What can you do before you came?
For the last 3 years–my whole Chicago presence–I had been steadily honing my craft in the exceptional Northside creative bureau 50,000ft.
What do you contribute to ODC beyond your design skills?
My purpose is to integrate some non-developer (and I believe none) design-thinking to the group. Maybe a few can turn -no, we can not do this- to more -let’s give it a shot -.
What are you enthusiastic about creating as part of the team?
It would be better to absorb some of the various technologies. Until this osmosis procedure occurs, I’ll just continue grinning and nodding along.
Name the minute when you realized you’re part of the ODC household.
Probably when I understood that I could answer all to a email with a reply that would have gotten me fired.
LET’S TALK IMPORTANT STUFF:
Favourite office pooch:
I’ll take this chance to increase awareness regarding the pooch discrimination I have witnessed in my brief time here in ODC. Shame on all of you. All pooches are created equal. . .even Pips.
It’s 5 pm on Friday. Where are you led?
Home. I like home.
It’s 11 am on Sunday. What are you doing?
Still dwelling. Whatever I am doing, I don’t need to wear pants while I am doing this. I like home.
One Design Company is a research-driven design and development studio. For more than ten years, we’ve explored the intersection of expertise and technologies–where powerful brands come into life. Want to discover more? Let us talk.