Students are going to be your customers of the future and it is important for brands to market to them. If you can convert a student to your brand, you are going to have a customer potentially for life and the student who doesn’t have much money now is going to have money once they graduate and get a job. It is important to get students to start thinking about your brand by introducing it to them early.
Marketing directly on university campuses by using student brand ambassadors is a great way to connect your brand with the student population. Setting up tables and booths when the students go back to school is a great way to attract students and you can also do giveaways and offer incentives to students to learn more about your brand.
Brands can align themselves with important moments in a student’s life like getting a job, moving into an apartment or graduating. A credit card brand might want to focus on a student’s first paycheck and a detergent company can align themselves with students having to do the laundry for the first time. If a brand can connect with a meaningful moment for a student the brand can retain that student long term.
Brands also need to connect with students through social media because most students spend a lot of time on social media and they get a lot of their information through social media. Magazine, radio and TV ads are not the way to market to students. You need to get them through social media if you want to be able to successfully convert students to your brand. They don’t consume media the same way that other generations have done, so mobile advertising and social media are going to be the best way to reach these students.
Students don’t pay as much attention to traditional advertising, but they do pay attention to online ads so you want to use some of your advertising budgets to focus on online advertising as well. Many students like to use streaming services, so you are going to want to focus some of your attention on advertising on streaming services as well.
Many students watch movies and TV on their computers and mobile devices so you need to advertise on these platforms as well. When you are advertising to college students ideas, you have to think outside of the box and identify the issues that are important to students. Getting a student to identify with your brand early on is going to help you build long relationships that can last a lifetime.
Businesses need to use a variety of techniques to reach out to students and they have to use a variety of mediums to get the word out about their brands. Students respond better to social media and online ads, so make sure you focus your efforts on this type of advertising if you want to get the most out of your advertising dollars.